MIKE BROOKING
Copywriter


work: mikebrooking.com
phone: +44 (0) 7976 276 221
mail: mikebrooking.com@gmail.com

Before becoming a writer I worked as an Assistant Photographer.

This gave me an invaluable grounding in advertising and the

language of communication. As a Copywriter I’ve worked across
most sectors and in most media. I've a broad range of experience

but FMCG, Travel and Automotive are probably my specialist areas.

 

Being part of a team is important to me and I've been fortunate to

work with some very talented Art Directors, Strategists, Designers

and Producers. As a Creative Group Head I've helped mentor junior

teams, Project and Account Managers, helped direct pitches and 
manage presentations. I'm also, so I'm told, fun to work with.

2013-2020  AMVBBDO Senior Creative 

 

2009-2013  FREELANCE Leo Burnett/ McCann Erickson

                      Cheil Worldwide/Havas London/ DDB Qatar

                      Partners Andrews Aldridge/ TBWA

2001-2008  HDM/ SOUK Head of Copy

 

1999-2001   FREELANCE DDB London 

 

1995-1998   OGILVY & MATHER Creative Group Head

 

1994               COLLETT DICKENSON PEARCE Senior Writer

 

1988-93        BMPDDB Creative Group Head
                          DAVIDSON PEARCE
                          GRIERSON COCKMAN CRAIG & DRUIFF

                          YOUNG & RUBICAM

 

AWARDS INCLUDE New York TV & Film, D&AD, Campaign Press                                      

 

 

 

EXPERIENCE BY SECTOR/ BRAND

 

Retail: Marks & Spencer/ Argos/ Sainsbury’s/ BT/ Dixons/ Asda

Flybe/ Currys PC World/ Sky Marketing/ Samsung

Destinations: Tourism of India/ Flanders/ Yorkshire Tourist Board 

North East England Tourism/ Western France/ Cayman Islands

Malta Tourist Office/ Ontario & Toronto/ Jersey Tourism/ Kenya

Isle of Man/ Guernsey Tourism

Cruise lines/ Ferry operators: Ideal Cruising/ Hebridean Cruises
SeaFrance/ Swan Hellenic/ Cunard/ Virgin Cruises/ Fred Olsen 

Holiday operators: Cosmos holidays/ Haven Holidays

Hotels: St James' Court/ Sofitel St James/ Sol Hotels

Airlines: Emirates/ American Airlines/ Flybe/ Continental Airlines
Qatar Airways

Automotive: Volkswagen/ Mercedes-Benz/ Lincoln Cars/ Honda
Budget Car Rental/ Chrysler Jeep/ Opel Europe/ Peugeot Fleet
The Caravan Club/ Ford of Europe/ Nissan

Leisure & Home: Pentel pens/ Harpic toilet cleaner/ Felix cat food

Brillo/ Daily Mirror/ Mafu Fly Spray/ Vanish liquid/ Roberts Radio

Glade air freshener/ Warner Village Cinemas/ Renting-On-Line

Ercol furniture/ Fisons Lawn Care

Foods: Heinz Baked Beans & Soups/ Knorr Soups/ Monini Olive Oil
Discovery Foods/ Bonne Mamman jams/ Aoste Hams/ Doritos

Drinks: Smirnoff Vodka/ Waitrose Wines/ Bombay Sapphire Gin

Cossack Vodka/ Martell Cognac/ Grand Marnier/ Guinness 

Tech: Smart Energy meters/ Samsung/ Verisure Alarms/ Toshiba

Jersey Telecom

B2B: Alcan Aluminium/ British Gypsum/ Mobil Oil/ The Economist

Shell Deep Water/Konica/MWB Business Exchange/GEC Reliance

Utilities: Southern Gas/ Safestore/ British Gas/ Beko Appliances

British Rail

Finance: Royal Bank of Scotland/ Derbyshire Building Society

NatWest/ Investec

Pharma/ Healthcare: Esporta Health Clubs/Nicorette/ Tena Men

Zest soap/Asilone/ Karvol/ Kotex 
Government/ COI: Family Credit/ DoE/ DTI/ MAFF/ Met Police

Charities: London Association for the Blind/ The Wildlife Trusts

Dentaid/ British Heart Foundation

Hair & Beauty: Wella Hair Care/ Clairol/ Coty perfumes